Rave’s revival: Dance music spreads across L.A. this summer
On a recent afternoon, Gary Richards was standing in his Hollywood office in front of a detailed map of the Los Angeles State Historic Park, the 36-acre plot just east of Chinatown. Richards, who has promoted dozens of gatherings under the moniker Hard Events, is planning his first parties on public land and, as he’s learned by now, a new venue requires extra attention.
Where will the thousands enter? How much electricity will be needed? Through which hidden corners will the gate-crashers try to sneak? He pointed to a rendering of the main stage grounds, where, on the first of two summer dates (July 17) that he has slated for the site, superstar singer-rapper M.I.A. will perform as part of an event called Hard LA. “This holds about 20,000 people,” he said, “and right here is the second stage, which holds about 7,000 people.”
Read More here: http://www.thisisbrandx.com/2010/06/raves-revival-dance-music-spreads-across-la-this-summer.html
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